Introduction
Harrington's runs high-value jewellery auctions for serious collectors and buyers who expect both elegance and airtight security when bidding online. Dazal partnered with Harrington's to redesign their auction experience end-to-end, addressing a critical drop-off point between browsing an item and placing a confident, secure bid.
Problem
High Bidder Drop-Off
Bidders browsing high-value jewellery lots frequently abandoned the process before placing a bid, put off by a clunky flow and unclear verification steps. The auction interface gave no confidence around identity, payment security, or real-time bid status, and serious collectors the customers Harrington's needed most were the ones most likely to walk away.
Solution
High-Confidence Bidding Experience
Dazal redesigned Harrington's auction flow from the ground up, building a secure, elegant bidding experience with clear identity verification, transparent real-time pricing, and a streamlined path from listing to checkout. Every step was rebuilt to give high-value bidders the confidence to follow through, from their first look at a lot to their final bid.
Benefits
- Bidder drop-off between browsing and placing a bid cut significantly [insert confirmed %]
- Identity verification completed up front, in under a minute
- Real-time bid status removed uncertainty at the moment it mattered most
- A cleaner, mobile-first flow made high-value bidding feel as trustworthy as buying in-store